Published April 30th, 2008
Best Western International to exhibit at the Arabian Travel Market in Dubai
Best Western International, one of the world’s largest hotel chains with over 4,000 hotels in more than 80 countries, is to participate in this year’s Arabian Travel Market taking place in Dubai from May 6-8th 2008.
Best Western, which operates more than 120 hotels in Asia, aims to promote its hotels and resorts with brand initiatives and sales and marketing activities targeted at the travel trade industry and consumers.
This is the first time that Best Western International will be participating as an Exhibitor at the Arabian Travel Market. Since taking over the responsibility of development the Middle East region, The Best Western Head Office in Asia recognizes the importance and huge potential of this market and will use the ATM as a platform to launch Best Western Hotels & resorts within the region.
As for development in the Middle East, Best Western International recently entered into a partnership with the Zainal Mohebi Group. Through this agreement, Mohebi Investment has been appointed as the company’s Area Development partner for the Middle East. Its subsidiary, and Mohebi Aviation will act as BWI’s International Sales Office, looking after sales, marketing, and reservation functions in the GCC Countries. (more…)